WTRMLN WTR Expands to 10,000+ Stores After Caribe Juice Acquisition

WTRMLN WTR, a leader in the functional beverage market, has made a major leap in its growth by expanding its distribution to over 10,000 stores across the United States. This exciting milestone comes following the acquisition of the brand by Caribe Juice in 2021, ushering in a new chapter for the popular beverage company.

Founded in 2014 by Jody Levy and Harlan Berger, WTRMLN WTR began with a simple yet ambitious mission: to provide consumers with a healthier, more sustainable beverage alternative. The company aimed to address both consumer needs and food waste by repurposing "discarded melons"—those that were deemed unsellable due to cosmetic imperfections. By transforming these melons into cold-pressed juice, WTRMLN WTR not only created a delicious and functional drink but also offered a solution to a common problem in the food industry.

The brand quickly gained traction, with its refreshing, nutrient-packed beverages resonating with health-conscious consumers. WTRMLN WTR has been featured in major publications such as Time Magazine, Vogue, Forbes, and Men’s Fitness, cementing its reputation as a pioneer in the functional beverage space. The company has also attracted high-profile investors, including Beyoncé Knowles, Chris Paul, Kevin Durant, Michael Strahan, and Tony Robbins, further fueling its visibility and growth.

Before its acquisition by Caribe Juice, WTRMLN WTR had already achieved impressive success. It became a popular drink at beaches and wellness centers, thanks to its hydrating properties and natural ingredients. But it wasn’t until Caribe Juice's involvement that the brand was able to truly scale.

Founded by Luis Solis, Caribe Juice entered Union Kitchen's Accelerator in 2017, leveraging the resources and ecosystem to grow its presence in the Mid-Atlantic. With Union Kitchen’s support, Caribe Juice expanded into major retailers like Whole Foods Market. Eventually, Solis made the bold decision to take ownership of manufacturing, opening a plant in the Dominican Republic and lowering the price point of Caribe Juice from $4.99 to $1.99. This move allowed the company to expand further into retail giants like Walmart and Costco, reaching even more consumers.

When Caribe Juice acquired WTRMLN WTR in 2021, the brand’s vision for growth was crystal clear. With Solis's leadership and the backing of the Union Kitchen network, WTRMLN WTR was able to rapidly expand its footprint, reaching over 10,000 stores nationwide. This distribution expansion aligns perfectly with the increasing consumer demand for healthier, natural, and sustainable beverages. As more consumers seek out functional drinks with clean, wholesome ingredients, WTRMLN WTR is well-positioned to meet this growing need.

With the support of Caribe Juice and an expanding presence in major retail chains, WTRMLN WTR’s future looks bright. As the market for functional beverages continues to grow, WTRMLN WTR remains a key player, offering a refreshing and sustainable option for health-conscious consumers across the country.