Exciting news! Pinsa.Love receives recognition in the Whole Foods Market 2025 trend report and launches into 50+ Whole Foods stores in the mid-Atlantic! These notable achievements highlight Pinsa Love's innovative approach to crafting Roman-style Pinsa using a unique long-fermentation process. Founder and CEO Jordan Fainberg's commitment to artisanal quality not only sets it apart in the frozen food sector but also reflects the brand's dedication to creating a better version of frozen pizza through exciting, old-fashioned methods.
In today’s competitive market, consumers are increasingly drawn to products that offer both innovation and authenticity. Pinsa Love meets this demand with its traditional Roman-style pinsa, made using a long-fermentation technique that enhances flavor and texture. This artisanal method results in a lighter, airier crust that distinguishes it from typical frozen pizza options. Being recognized in the Whole Foods Market trend report and launching regionally is a testament to Pinsa Love's dedication to delivering an elevated dining experience at home, showing that the brand is not just following trends but shaping them by bringing a taste of Rome to American kitchens.
The concept of Pinsa Love was born from Jordan's transformative journey to Italy in 2019. Captivated by the authentic flavors and distinct textures of traditional pinsa, Jordan was inspired to bring a piece of Italy back to the United States. With a passion for culinary excellence and a vision to reinvent the pizza experience, he set out to create a product that honors the rich heritage of this Roman dish while appealing to the tastes of modern consumers.
Pinsa pizza is a traditional Roman dish that stands apart from regular pizza thanks to its unique preparation and ingredients. The dough for pinsa is made with a blend of wheat, rice, and soy flour, and it undergoes a long fermentation process, which makes it lighter and airier than conventional pizza crust. This technique also creates a crust that is crisp on the outside, yet soft and pillowy on the inside. The result is a more digestible and flavorful pizza alternative that is becoming increasingly popular in Italy and beyond.
One of the key challenges in launching Pinsa Love was the quest to replicate the ancient techniques used to make authentic Roman pinsa. This involved not only finding the right equipment but also formulating a recipe that honored traditional methods while being scalable for production. Achieving the perfect balance of flavor, texture, and authenticity required extensive experimentation and a deep understanding of the long-fermentation process. Through working with Union Kitchen, Jordan was able to refine his recipes and invest in the necessary equipment to bring his vision to life. This partnership empowered Pinsa Love to develop a product that truly reflects the artisanal roots of Roman-style pinsa.
Since launching, Pinsa Love has experienced impressive growth, resonating with consumers seeking a better version of the frozen pizza they know and love. With a variety of restaurant-quality frozen pizza options now gracing grocery store freezers, it’s no wonder Pinsa Love is making significant waves in the market. Congratulations to Jordan and the entire Pinsa Love team on this well-deserved recognition in the Whole Foods Market 2025 trend report and for their region launch into Whole Foods!