In recent years, kombucha, a fermented tea, has garnered attention for it’s reported health benefits. The once niche beverage is now carried by most major grocery stores around the country. Yet, despite this popularity, many are still hesitant to give kombucha, with its live cultures of bacteria and yeast, a try. This is exactly what Chris Williamson, founder and CEO of Owluma Everyday Kombucha, set out to change with his line of three brand new flavors: Lemon Ginger, Wildberry, and Lime Mint.
Chris and his team are focused on making Owluma Everyday Kombucha something people want through: (1) the packaging, (2) the base, and (3) the flavors.
The packaging. Unlike most kombucha brands that use large glass containers, that are bulky and heavy, Owluma uses slender cans. “The cans make it easier to take on the go,” Chris explained to us. The sleek design is easy to carry and just as easy to recycle after use.
The base. Most kombuchas are brewed using either a black or green tea. Owluma uses Yerba Mate, a staple in many South American countries and even Argentina’s national beverage. Chris discovered yerba mate during a trip to South America where he learned about the incredible properties of yerba mate, including it’s high antioxidant content and nutrient content. It also has a subtler taste that makes the kombucha more approachable.
The flavors. Owluma uses everyday flavors to pair something new - kombucha - with something familiar. For example, the wildberry flavor blends blueberries, blackberries, and raspberries. Chris told us that when he talked to customers, the first barrier to trying kombucha was the unusual flavor profiles. He hopes his lineup will encourage more people to try kombucha and make it an everyday beverage.
While Owluma has already found a fair bit of success, selling in stores like Whole Foods Market, Chris and the Owluma team are determined to continue iterating the products towards what people want so a broader and broader audience can enjoy the health benefits of kombucha.
It’s hard to find a drink that is actually healthy, and it’s even harder to find one that actually tastes good. Owluma makes it as easy as opening up a can.
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