Case Study: Snacklins Distribution
Samy Kobrosly, a former DJ and radio host, founded Snacklins in 2016 after a group of his friends dared him to make a vegan pork rind.
Snacklins first launched in our Union Kitchen stores through our Distribution. As sales began to pick up, Samy pitched Snacklins for Giant Food e-commerce and the plant-based puffed chips were picked up for e-commerce.
Through leveraging our ecosystem, Samy was successful in e-commerce and pitched Snacklins to Giant Foods stores. Fast forward to today and Snacklins is on shelves at Giant stores throughout the region.
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